Instagram seemed to have recognized its competition as it introduced a front and rear camera feature similar to BeReal last week. We feel more natural and have more connections with our peers, which is essentially what the generation appreciates.” “Changing the way we interact with social media”īeReal’s popularity compared to Instagram is reflected in its ranking in the App Store, as it currently beats both Instagram and Meta (META). “Whereas Instagram promotes an ‘ideal’ of life, BeReal instead shows the ‘real’ us, without filters. “Gen Z values authenticity and rejects social norms,” Maria Beatriz Lopes, a London-based PR rep and early Gen Z user of BeReal, told Yahoo Finance. Replays in each post are displayed as text with the image notifying the viewer. Friends can comment and respond with “RealMojis” that prompt the user to take a mini selfie instead of responding with regular emojis. There are no photo filters available and no number of friends will give the user the upper hand in using the app. “If you want to be an influencer, you can stay on TikTok and Instagram.” “BeReal will not make you famous,” the company’s team said in a statement to Yahoo Finance. After clicking on the notification that appears once a day, two images are clicked, one with the rear camera and one with the front camera. Users can post once a day within the two-minute window allotted by the app, and the content will disappear after 24 hours and be stored in the user’s private archive. No influencers, no ads, no edits, and one post a day to “be real” - that’s the foundation of BeReal, a new social media app making waves among Gen Z.Ĭonceptually the polar opposite of Instagram, the app, launched in 2020 by French entrepreneur Alexis Barreyat, has amassed nearly 2.7 million downloads as of May 2022 in the US alone, followed by France, its country of birth.
0 kommentar(er)
